It’s not uncommon for most people online to watch one or more videos in the course of their day. Watching video has become a standard and common Internet experience. Most of you are probably familiar with YouTube – unarguably one of the most popular places to find and share videos online. But, video is not just for public use and it’s no longer only a one-way, broadcast experience.
New solutions are offering many different ways to use interactive one-to-one or one-to-many experiences that enable the back and forth communication of conversations and collaboration that enhance the ways in which you do business. In fact, Cisco predicts that, in the next 3 years, over 90% of Internet traffic will be video. Therefore it makes sense to consider how video can improve business interactions for your company.
Consider the following uses and benefits of business video:
Meetings: With WebEx, you can use your company’s executive talent to best advantage by enabling them to participate in meetings and events from remote locations. The experience with WebEx transforms the experience from the conference calls where participants are heard, but not seen. In a meeting using WebEx, you see the people in your meeting, speak with them and share documents, slide decks and other materials used to facilitate the conversation—all through using computers and even smartphones to stream live video.
This interactive, live experience provides a powerful way to interact with a few people, or many—without the cost or logistics of travel. You’ll also find that projects are completed faster and better.
Organizational Communications: As more companies embrace mobility, workforces become distributed across a variety of locations, making it more difficult to have company-wide meetings that keep everyone up to date on the latest company strategies and objectives.
Cisco Show and Share enables your company to establish a private community where users can easily create, edit and upload videos to share with those who need to see, hear and understand the communications. Transcripts can be easily displayed, enabling people to search for and interact with the specific part of a communication that applies to them. Within that segment of the video, they can add feedback and notes to expand and clarify the meaning and intention as they work together to collaborate on how to best meet stated objectives.
Training and Professional Development: As the markets we work in expand and change, companies that invest in the continuous training and evolution of their workforces will reap the most benefits. That used to mean sending people off to training courses and taking them out of the workforce for the duration, resulting in increased costs for providing professional development.
Now this education can be facilitated through a live or archived session on WebEx, or within your Show and Share community. The Internet has driven our ability to self-educate. Now, you can provide the highest level of education to keep your talent in step with innovations by allowing them to access and participate in training from wherever they may be, on any device.
The Time for Business Video is Now
Video is becoming an important part of our communication. As humans, we have an overwhelming need to see and hear and interact with others while conducting business. Trust and credibility are built much faster when you have the ability to put people in the “room” together.
It’s also important to note just how easy the technology to create video has become. From simple to use, handheld Flip video cameras to looking into the video cameras built into our laptops, smartphones and tablets, it’s never been easier to create, use, and stream video to facilitate the interactive experiences that drive successful business outcomes.